Monkstown Farm, Co Dublin


Illustration | Packaging Design


George's Fish Shop have their own range of in-house made dishes such as fish cakes, salmon & broccoli bake and fish pies.  The fish pies are the first dish to be brought to a wider market, and for this I was tasked with the sleeve design.

While staying true to the George's Fish Shop colours, we decided to change the name to George's Kitchen allowing for future recipes that won't contain fish.

The brief was for an illustrative sleeve, one that kids would enjoy investigating.

We also incorporated George as a character and shared his true back story on the rear of the sleeve.

© 2020 Emily Flynn